Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiv, 270 p. ; 24 cmISBN: - 1422110303
- 9781422110300 (hardcover : alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HD57.7 .U47 2007 (Browse shelf(Opens below)) | 1 | Available | 0000033434 |
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.