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Advertising and promotion : an intergrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an intergrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed. - New York, NY : McGraw-Hill Companies, Inc, 2009 - 838 p. : col. ill. ; 29 cm.

ISBN: 9780073381091 0073381098

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

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