Advertising and promotion : an intergrated marketing communications perspective / George E. Belch & Michael A. Belch

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Companies, Inc, 2009Edition: 8th edDescription: 838 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5823 .B45 2009 (Browse shelf(Opens below))	1	Available		0000042019