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Demystifying marketing : a guide to the fundamentals for engineers /

Forsyth, Patrick.

Demystifying marketing : a guide to the fundamentals for engineers / Patrick Forsyth - London : Institution of Engineering and Technology , c2007 - 200 p. : ill. ; 24 cm. - IET management of technology series ; v. 23 . - IET management of technology series ; v. 23 .

Includes index

ISBN: 9780863418068

Subjects--Topical Terms:
Engineering services marketing

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