Career distinction : stand out by building your brand /
Arruda, William
Career distinction : stand out by building your brand / William Arruda, Kirsten Dixson - Hoboken, N.J. : J. Wiley & Sons Inc., c2007 - xvi , 207 p. : ill. ; 24 cm.
Includes index
Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve
9780470128183 (cloth)
Career development
Success in business
Professions--Marketing
Career distinction : stand out by building your brand / William Arruda, Kirsten Dixson - Hoboken, N.J. : J. Wiley & Sons Inc., c2007 - xvi , 207 p. : ill. ; 24 cm.
Includes index
Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve
9780470128183 (cloth)
Career development
Success in business
Professions--Marketing