Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /
Hughes, Arthur M.
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / by Arthur M. Hughes - 4th ed. - New York : McGraw-Hill, 2012 - viii, 598 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071773485 0071773487
Database marketing--Planning
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / by Arthur M. Hughes - 4th ed. - New York : McGraw-Hill, 2012 - viii, 598 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071773485 0071773487
Database marketing--Planning