Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / by Arthur M. Hughes

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Material type: Text

TextPublication details: New York : McGraw-Hill, 2012Edition: 4th edDescription: viii, 598 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.126 .H84 2012 (Browse shelf(Opens below))	1	Available		0000066359

Includes bibliographical references and index