Positioning the brand : an inside-out approach /
Riezebos, H. J.
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten - New York, NY : Routledge, 2012 - vi, 191 p. : ill. ; 23 cm.
Includes bibliographical references (p. [177]-180) and index
9780415665186 (hbk.)
Product management
Brand name products
Branding (Marketing)
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten - New York, NY : Routledge, 2012 - vi, 191 p. : ill. ; 23 cm.
Includes bibliographical references (p. [177]-180) and index
9780415665186 (hbk.)
Product management
Brand name products
Branding (Marketing)