Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten

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Material type: Text

TextPublication details: New York, NY : Routledge, 2012Description: vi, 191 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.15 .R54 2012 (Browse shelf(Opens below))	1	Available		0000071572

Includes bibliographical references (p. [177]-180) and index