Introduction to electronic commerce /
Turban, Efraim
Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.] - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2009 - xliii, 578 p. : col. ill. ; 26 cm.
Prev. ed. published under title: Introduction to e-commerce
Includes bibliographical references (p. 521-544) and index
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation
9780136033240 0136033245
Electronic commerce
Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.] - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2009 - xliii, 578 p. : col. ill. ; 26 cm.
Prev. ed. published under title: Introduction to e-commerce
Includes bibliographical references (p. 521-544) and index
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation
9780136033240 0136033245
Electronic commerce