Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 26 cmISBN: - 9780136033240
- 0136033245
- Introduction to e-commerce
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HF5548.32 .T87 2009 (Browse shelf(Opens below)) | 1 | Available | 0000043221 |
Prev. ed. published under title: Introduction to e-commerce
Includes bibliographical references (p. 521-544) and index
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation