Service is front stage : positioning services for value advantage /
Teboul, James
Service is front stage : positioning services for value advantage / James Teboul - Hampshire [England] ; New York : Palgrave Macmillan, 2006 - xi, 161 p. : ill. ; 24 cm. - INSEAD business press . - INSEAD business press .
Includes bibliographical references and index
9780230006607 0230006604
Customer services--Management
Service industries--Management
Total quality management
Service is front stage : positioning services for value advantage / James Teboul - Hampshire [England] ; New York : Palgrave Macmillan, 2006 - xi, 161 p. : ill. ; 24 cm. - INSEAD business press . - INSEAD business press .
Includes bibliographical references and index
9780230006607 0230006604
Customer services--Management
Service industries--Management
Total quality management