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The new language of marketing 2.0 : how to use ANGELS to energize your market /

Carter, Sandy

The new language of marketing 2.0 : how to use ANGELS to energize your market / Sandy Carter - Upper Saddle River, NJ : IBM Press/Pearson, c2009 - xlii, 466 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780137142491 0137142498

Subjects--Topical Terms:
Internet marketing
Communication in marketing
Web 2.0

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