The new language of marketing 2.0 : (Record no. 46013)

MARC details
000 -LEADER
fixed length control field 00940nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000038964
003 - CONTROL NUMBER IDENTIFIER
control field KUKTEM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251117145427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090630t2009 njua f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137142491
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137142498
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201107132144
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201004261024
Level of effort used to assign classification ida
Level of effort used to assign subject headings 200908141640
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200908141614
Level of effort used to assign classification VLOAD
-- 200906301056
-- saini
040 ## - CATALOGING SOURCE
Original cataloging agency UMP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.1265 .C37 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Carter, Sandy
245 14 - TITLE STATEMENT
Title The new language of marketing 2.0 :
Remainder of title how to use ANGELS to energize your market /
Statement of responsibility, etc. Sandy Carter
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. IBM Press/Pearson,
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 466 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web 2.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
  Not lost     UMPLIB GAMBANG UMPLIB GAMBANG 04/09/2019 91.96   HF5415.1265 .C37 2009 0000045170 04/09/2019 1 91.96 04/09/2019 Open Shelf

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