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Total relationship marketing /

Gummesson, Evert

Total relationship marketing / Evert Gummesson - 3rd ed. - Amsterdam : Butterworth-Heinemann, 2008 - xiv, 376 p. : ill. ; 25 cm.

Includes bibliographical references (p. [345]-363) and index

ISBN: 9780750686334

Subjects--Topical Terms:
Relationship marketing
Marketing--Management

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