Total relationship marketing / Evert Gummesson

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Material type: Text

TextPublication details: Amsterdam : Butterworth-Heinemann, 2008Edition: 3rd edDescription: xiv, 376 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.55 .G86 2008 (Browse shelf(Opens below))	1	Available		0000047215

Includes bibliographical references (p. [345]-363) and index