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The Olympic Games effect : how sports marketing builds strong brands /

Davis, John

The Olympic Games effect : how sports marketing builds strong brands / John A. Davis - Singapore ; Hoboken, NJ : John Wiley & Sons Asia, 2008 - x, 350 p. : ill. ; 24 cm.

Includes bibliographical references (p. [321]-337) and index

ISBN: 9780470823668 (pbk.) 0470823666 (pbk.)

Subjects--Topical Terms:
Olympics--Economic aspects
Sports--Marketing
Branding (Marketing)

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