The Olympic Games effect : how sports marketing builds strong brands / John A. Davis

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Material type: Text

TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons Asia, 2008Description: x, 350 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	GV721.5 .D38 2008 (Browse shelf(Opens below))	1	Available		0000047497

Includes bibliographical references (p. [321]-337) and index