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Kellogg on advertising & media : the Kellogg School of Management /

Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media edited by Bobby J. Calder - Hoboken, N.J. : John Wiley & Sons, c2008 - xi, 292 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780470119860 (cloth)

Subjects--Topical Terms:
Advertising media planning
Advertising

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