Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder

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Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5826.5 .K45 2008 (Browse shelf(Opens below))	1	Available		0000047121

Includes bibliographical references and index