Strategic corporate communication : a global approach for doing business in the new India /
Argenti, Paul A.
Strategic corporate communication : a global approach for doing business in the new India / Paul A. Argenti - New York : McGraw-Hill, c2009 - xiv, 353 p. : ill. ; 24 cm.
Includes bibliographical references (p. 321-343) and index
The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies
9780071549912 (alk. paper) 0071549919 (alk. paper)
Corporations--Public relations--India
International business enterprises--Public relations--India.
Communication in management
Strategic corporate communication : a global approach for doing business in the new India / Paul A. Argenti - New York : McGraw-Hill, c2009 - xiv, 353 p. : ill. ; 24 cm.
Includes bibliographical references (p. 321-343) and index
The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies
9780071549912 (alk. paper) 0071549919 (alk. paper)
Corporations--Public relations--India
International business enterprises--Public relations--India.
Communication in management