Strategic corporate communication : a global approach for doing business in the new India / Paul A. Argenti
Material type:
TextPublication details: New York : McGraw-Hill, c2009Description: xiv, 353 p. : ill. ; 24 cmISBN: - 9780071549912 (alk. paper)
- 0071549919 (alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HD59.6.I4 A73 2009 (Browse shelf(Opens below)) | 1 | Available | 0000047144 |
Includes bibliographical references (p. 321-343) and index
The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies