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The marketing of technology intensive products and services : driving innovations for non-marketers /

Corsi, Patrick

The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu - London : Hoboken, NJ : ISTE ; Wiley, 2008 - xxv, 230 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781848211049

Subjects--Topical Terms:
High technology industries--Marketing

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