The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu

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Material type: Text

TextPublication details: London : ISTE ; Hoboken, NJ : Wiley, 2008Description: xxv, 230 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HC79.H53 C67 2008 (Browse shelf(Opens below))	1	Available		0000047101

Includes bibliographical references and index