Services marketing : integrating customer focus across the firm /
Zeithmal, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. - Boston : McGraw-Hill Irwin, c2009 - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index
9780073380933 0073380938
Service industries--Marketing
Customer services
Marketing
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. - Boston : McGraw-Hill Irwin, c2009 - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index
9780073380933 0073380938
Service industries--Marketing
Customer services
Marketing