Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HD9980.5 .Z45 2009 (Browse shelf(Opens below))	1	Available		0000042011

Includes bibliographical references and index