The innovation manual : strategies and tools for delivering value innovation to the market /
Midgley, David
The innovation manual : strategies and tools for delivering value innovation to the market / David Midgley - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009 - xii, 316 p. : ill. ; 25 cm.
Includes bibliographical references and index
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
9780470724538
Technological innovations--Management
The innovation manual : strategies and tools for delivering value innovation to the market / David Midgley - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009 - xii, 316 p. : ill. ; 25 cm.
Includes bibliographical references and index
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
9780470724538
Technological innovations--Management