The innovation manual : strategies and tools for delivering value innovation to the market / David Midgley
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009Description: xii, 316 p. : ill. ; 25 cmISBN: - 9780470724538
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HD45 .M53 2009 (Browse shelf(Opens below)) | 1 | Available | 0000043558 |
Includes bibliographical references and index
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together