Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /
Hayes, Bob E.
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008 - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-280) and index
9780873897433 0873897439
Consumer satisfaction--Statistical methods
Questionnaires
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008 - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-280) and index
9780873897433 0873897439
Consumer satisfaction--Statistical methods
Questionnaires