Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes

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Material type: Text

TextPublication details: Milwaukee, Wis. : ASQ Quality Press, 2008Edition: 3rd edDescription: xxiii, 287 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.335 .H39 2008 (Browse shelf(Opens below))	1	Available		0000043708

Includes bibliographical references (p. 275-280) and index