Health care marketing : tools and techniques /
Fortenberry, John L.
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010 - xxiii, 311 p. : ill. ; 24 cm.
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005
Includes bibliographical references and index
9780763763275 0763763276
Medical care--Marketing
Health services administration
Marketing of Health Services--methods
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010 - xxiii, 311 p. : ill. ; 24 cm.
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005
Includes bibliographical references and index
9780763763275 0763763276
Medical care--Marketing
Health services administration
Marketing of Health Services--methods