Health care marketing : tools and techniques / John L. Fortenberry, Jr.

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Material type: Text

TextPublication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2010Edition: 3rd edDescription: xxiii, 311 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	RA410.56 .F67 2010 (Browse shelf(Opens below))	1	Available		0000045448

Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005

Includes bibliographical references and index