Getting China and India right : strategies for leveraging the world’s fastest-growing economies for global advantage /
Gupta, Anil K.
Getting China and India right : strategies for leveraging the world’s fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang - San Francisco : Jossey-Bass, c2009 - xvi, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 229-238) and index
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
9780470284247 (cloth : alk. paper)
Marketing--China
Marketing--India
Globalization
Getting China and India right : strategies for leveraging the world’s fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang - San Francisco : Jossey-Bass, c2009 - xvi, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 229-238) and index
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
9780470284247 (cloth : alk. paper)
Marketing--China
Marketing--India
Globalization