Survive, exploit, disrupt : action guidelines for marketing in a recession /
Steidl, Peter E.
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl - Milton, Qld. : John Wiley and Sons, c2009 - xii, 211 p. : ill. ; 21 cm.
Includes bibliographical references and index.
Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes.
9781742169378 (pbk) 1742169376 (pbk)
Marketing--Management
Recessions
Success in business
Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl - Milton, Qld. : John Wiley and Sons, c2009 - xii, 211 p. : ill. ; 21 cm.
Includes bibliographical references and index.
Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes.
9781742169378 (pbk) 1742169376 (pbk)
Marketing--Management
Recessions
Success in business