Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl
Material type:
TextPublication details: Milton, Qld. : John Wiley and Sons, c2009Description: xii, 211 p. : ill. ; 21 cmISBN: - 9781742169378 (pbk)
- 1742169376 (pbk)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HF5415.13 .S74 2009 (Browse shelf(Opens below)) | 1 | Available | 0000046449 |
Includes bibliographical references and index.
Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes.