Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /
Griffin, Jill
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin - 1st ed. - San Francisco, CA : Jossey-Bass, c2009 - xiv, 274 p. ; 24 cm.
Includes bibliographical references and index
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you?re due -- Ace your buyer?s worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the 10 day starter plan
9780470345047 (cloth)
Customer relations
Customer loyalty
Customer services
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin - 1st ed. - San Francisco, CA : Jossey-Bass, c2009 - xiv, 274 p. ; 24 cm.
Includes bibliographical references and index
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you?re due -- Ace your buyer?s worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the 10 day starter plan
9780470345047 (cloth)
Customer relations
Customer loyalty
Customer services