Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin

By:

Griffin, Jill

Material type: Text

TextPublication details: San Francisco, CA : Jossey-Bass, c2009Edition: 1st edDescription: xiv, 274 p. ; 24 cmISBN:

9780470345047 (cloth)

Subject(s):

Contents:

Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you?re due -- Ace your buyer?s worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the 10 day starter plan

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.5 .G75 2009 (Browse shelf(Opens below))	1	Available		0000046496

Includes bibliographical references and index