Take their breath away : how imaginative service creates devoted customers /
Bell, Chip R.
Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson - Hoboken, N.J. : John Wiley & Sons, c2009 - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. [281]-285) and index
Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders
9780470443507 (cloth : acid-free paper) 0470443502 (cloth : acid-free paper)
Customer services--United States
Consumer satisfaction--United States
Customer loyalty--United States
Service industries--Customer services--United States
Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson - Hoboken, N.J. : John Wiley & Sons, c2009 - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. [281]-285) and index
Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders
9780470443507 (cloth : acid-free paper) 0470443502 (cloth : acid-free paper)
Customer services--United States
Consumer satisfaction--United States
Customer loyalty--United States
Service industries--Customer services--United States