Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson

By:

Bell, Chip R

Contributor(s):

Patterson, John R

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2009Description: x, 294 p. : ill. ; 24 cmISBN:

9780470443507 (cloth : acid-free paper)
0470443502 (cloth : acid-free paper)

Subject(s):

Contents:

Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.5 .B43 2009 (Browse shelf(Opens below))	1	Available		0000046442

Includes bibliographical references (p. [281]-285) and index