Sustainability marketing : a global perspective /
Belz, Frank-Martin
Sustainability marketing : a global perspective / Frank Belz and Ken Peattie - Hoboken, NJ : John Wiley and Sons, 2009 - xiv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
9780470519226
Marketing
Sustainability
Sustainability marketing : a global perspective / Frank Belz and Ken Peattie - Hoboken, NJ : John Wiley and Sons, 2009 - xiv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
9780470519226
Marketing
Sustainability