Sustainability marketing : a global perspective / Frank Belz and Ken Peattie

By:

Belz, Frank-Martin

Contributor(s):

Peattie, Ken

Material type: Text

TextPublication details: Hoboken, NJ : John Wiley and Sons, 2009Description: xiv, 292 p. : ill. ; 24 cmISBN:

9780470519226

Subject(s):

Contents:

Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415 .B45 2009 (Browse shelf(Opens below))	1	Available		0000046597

Includes bibliographical references and index