About face : the secrets of emotionally effective advertising /
Hill, Dan
About face : the secrets of emotionally effective advertising / Dan Hill - Philadelphia : Kogan Page Limited, 2010 - xii, 196 p. : ill. maps ; 24 cm.
Includes bibliographical references and index
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
9780749457570 9780749459239 (ebk)
Advertising--Psychological aspects
Decision making--Psychological aspects
Advertising--Research
Emotions
About face : the secrets of emotionally effective advertising / Dan Hill - Philadelphia : Kogan Page Limited, 2010 - xii, 196 p. : ill. maps ; 24 cm.
Includes bibliographical references and index
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
9780749457570 9780749459239 (ebk)
Advertising--Psychological aspects
Decision making--Psychological aspects
Advertising--Research
Emotions