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About face : the secrets of emotionally effective advertising / Dan Hill
Material type:
TextPublication details: Philadelphia : Kogan Page Limited, 2010Description: xii, 196 p. : ill. maps ; 24 cmISBN: - 9780749457570
- 9780749459239 (ebk)
Contents:
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HF5822 .H55 2010 (Browse shelf(Opens below)) | 1 | Available | 0000052586 |
Includes bibliographical references and index
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks