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Advertising, promotion, and other aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010 - xx, 668 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes

ISBN: 9780324593600 (hbk.) 0324593600 (hbk.)

Subjects--Topical Terms:
Communication in marketing
Sales promotion
Advertising
Direct marketing

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