Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp

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Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2010Edition: 8th edDescription: xx, 668 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.123 .S55 2010 (Browse shelf(Opens below))	1	Available		0000048405

Includes bibliographical references and indexes