Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 18th ed. - New York : McGraw-Hill/Irwin, c2011 - xxxix, 746, [41] p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
9780073529950 (alk. paper) 0073529958 (alk. paper)
Marketing--Management
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 18th ed. - New York : McGraw-Hill/Irwin, c2011 - xxxix, 746, [41] p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes
9780073529950 (alk. paper) 0073529958 (alk. paper)
Marketing--Management