Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2011Edition: 18th edDescription: xxxix, 746, [41] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.13 .P47 2011 (Browse shelf(Opens below))	1	Available		0000058832

Includes bibliographical references and indexes