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Marketing management : an Asian perspective /

Marketing management : an Asian perspective / Philip Kotler ... [et al.] - 3rd ed. - Singapore ; New York : Prentice Hall, 2003 - xxvi, 771 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 0131001353 (pbk.) 0131066250 (hbk.)

Subjects--Topical Terms:
Marketing
Marketing--Management--Asia

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