Marketing : an introduction /
Marketing : an introduction /
Gary Armstrong ... [et al.]
- [European ed.]
- Harlow, England : Financial Times Prentice Hall, 2009
- xxxiii 614 p. : ill. (chiefly col.) ; 28 cm.
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface
Includes bibliographical references and index
9780273713951 (pbk. : alk. paper)
Marketing
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface
Includes bibliographical references and index
9780273713951 (pbk. : alk. paper)
Marketing