Marketing : an introduction / Gary Armstrong ... [et al.]

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Material type: Text

TextPublication details: Harlow, England : Financial Times Prentice Hall, 2009Edition: [European ed.]Description: xxxiii 614 p. : ill. (chiefly col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415 .M37 2009 (Browse shelf(Opens below))	1	Available		0000062385

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface

Includes bibliographical references and index